I work hard…so I’m gonna live my
vacation lifestyle to the fullest.
Orlando is booming. Boomers are blooming. Everyone wants their share of the action.
Solid foundation with high expectations. Now we have to give the “real estate” its soul.
“You can now own your place in paradise”
We built a website creating the first impression for the resort that was still very much a construction site.
Targeting the right audiences with the right messages led to a site registration rate of over 10%, far exceeding brand norms and client expectations.
With a destination built and content populating it, we started to drive traffic, using a banner ads and a the brand email
We created research-based messaging to determine efficacy, then added A/B testing to further improve open and click thru rates. The end result was email that out performed brand benchmarks by 50%!
Original blog and social content allowed people to engage with and learn about the resort, while also keeping active leads entertained, interested and informed as construction progress was made.
As the resort approached its opening, we were finally able to film amenities, and the first wave of people who had purchased a property.
The results speak for themselves. Without a single broker (or their commission) the inventory for the two launch phases sold though.
The sales team was also left with a healthy list of depositors that assured the the remaining phases would sell when they were made available to the public.
1.1 Million Pageviews
347,000 Unique Visitors
448,041 Sessions
2+ Minutes Average Time on Page
10% Lead Conversion
12,000 Ownership Leads Gathered
20,000 Rental Leads Gathered
At the time our project closed the sales team used qualified leads to sell through all available inventory and take deposits on future phases of development, resulting in over $100 million in sales.
550 Deposits
225 Executed Contracts
HSAMI Adrian Award Winner
Magellan Award winner
Let us know how we can help build your brand.
