We successfully re-branded TRW and took them from a North American "parts supplier" to the global leader in intelligent safety systems using Cognitive Safety Systems to represent their integrated technology that analyzes, anticipates, and responds to driving conditions.
As a global supplier, it was important that TRW reach their audience in their environment, in their language. The campaigns were tailored to the cultures and dialects of the US, UK, Germany, France and Japan.
Trade Shows, Tracks and Testing Grounds in Europe, Asia and North America were key opportunities for TRW to showcase their products. We designed booths and collateral to support staff and educate engineers.